13 Key Elements An Executive Speech Must Have To Be Memorable

Forbes Agency Council

When an agency executive gives a speech, it has to be memorable enough to capture and retain the audience’s attention. If you want to ensure a powerful delivery that gets your point across clearly and cogently, it starts with a compelling narrative. For some executives, though, knowing exactly how to get people intrigued and engaged every time they have to give a speech can be a challenge.

As a leader in your company, your speech will be held to a high standard. Regardless of the venue, message or audience, people expect certain things from an executive speech. If you’re not sure what it takes to meet those expectations, read on for advice from Forbes Agency Council members. Incorporating these important elements will help you craft inspiring, thought-provoking speeches that make a strong impression on your audience.

1 - An Appropriate Opening Line

1A speech can be great, but it will quickly fade from people’s memories without an appropriate opening line. A good opening line should be memorable and exciting and create a great first impression. For this reason, I recommend that you try to arouse emotions by touching on deep social uncertainties or providing some unexpected facts at the beginning of your speech. - Oganes Vagramovich Barsegyan, Digital Beverly Marketing Solutions

2 – An Anecdotal Story

Storytelling is the ultimate way for executives to make a lasting impression on their audience. By their nature, stories are more engaging and allow an audience to relate on some level. Pair a good anecdote with a corresponding visual component, such as a large-scale video playing behind the speaker, and you have added yet another layer to complete the story. - Robert Macdonald, Impact Communications  

3 – Relatability

A good speech takes people through a range of emotions with you. Be a little vulnerable. Use humor if you’re comfortable with it. Tell a story to pull people in and make them want to know more. It’s important for people to find you relatable, even if you’re tackling a dry or more serious subject. - Megan Devine, d.trio marketing group

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About the Author

Jon James is the founder of Ignited Results, a full-service digital inbound marketing firm where he creates automated customer-attracting systems for his clients. The firm specializes in search engine optimization, reputation management, and leveraging conversion funnels to help automate customer-acquisition campaigns for its clients.